Unity Gaming



Put your comms machine in motion early

Unity is a cross-platform game engine developed by Unity Technologies, first announced and released in June 2005 at Apple Inc.' S Worldwide Developers Conference as a Mac OS X-exclusive game engine. As of 2018 update, the engine had been extended to support more than 25 platforms.

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Know your users.

This of course depends largely on the type of game you’re creating, for example:

  • Will the players mostly be of a particular age or gender?
  • How will they play your game: at home on their desktop or sofa? In transit, or during breaks?
  • Do you expect most players to be temporary/casual, or, are you designing a game for an audience that will expect a lot of communication/engagement from you, e.g. a game that allows for user-generated content?
  • Overall, get a picture of your users’ lifestyle and playing preferences.

3ds max 2013 keygen xforce free download. The Unity engine integrates into one unparalleled platform to create 2D and 3D games and interactive content. Create once and publish to 21 platforms, including all mobile platforms, WebGL, Mac, PC and Linux desktop, web or consoles. Write your Unity scripts in C# IntelliSense and code navigation for C#. Get even more guidance at Your First Game Jam, a free live-streamed event for new users hosted by expert game dev YouTubers who will show you tons of cool tips and tricks that will take your Microgame (and Unity skills) to the next level. Unity remains the game engine of choice with 61% of developers surveyed using it, and the second most popular choice as a mobile ad network. COVID-19 had a notable impact on the way people play video games.

Choose the best channels to communicate with your players.

  • Which channels does your target audience already hang out on? How do they talk amongst each other, i.e., what is the tone they use? Do they communicate in different languages?
  • Do some research to what channels similar games use.
  • What forums and sites do they hang out on, and can you utilize these as well?
  • Check in with other social media channels and accounts that you admire. Get inspiration from them and what they are posting! Are they using .gifs? Do they use hashtags that are relevant for your audience too?
  • Check in the timezones of the regions you are targeting, what their most active hours on social are. Do not automatically limit yourself to one or a couple of time zones. Figure out what’s best: to put all of your efforts and have a full force on a certain region, or spreading out your efforts across several.
  • Avoid the graveyard: Start with a few channels that you know you can maintain without impacting your development roadmap. This helps you avoid having channels that are left unattended for an indefinite amount of time.

How will you produce promotional content?

  • Can you do it yourself? If not, then at least at the start, ask friends, family, colleagues to help out. If you have some money, use it to hire a competent freelancer who can create high-quality content. This will have a bigger impact than advertising.

    • A big part of promoting your game-under-development is to produce tasty samples to tease, amaze or just inform your community about your progress. Read Wizard of Legend creator Bundy Kim’s post on Marketing in motion: a year of making GIFs.

    • And on the topic of creating promo material, with toolsets such as Cinemachine and Timeline, it’s easy to create readymade vertical slices/promo videos that are perfect for social media.

  • Think about what kind of content is possible with the resources you have. Start as early as you can, and create some habits, like using standardised hashtags that other users follow.
  • Make sure to give updates and news an interesting angle or hook that’s relevant to your players and that makes your game stick out from the competition.
  • Reach out to the journalists and critics that you respect and don’t be shy about asking for advice on how to promote your game.

  • Divide your time equally on social media between:

    • Promotional content
    • Sharing news
    • Talking and paying attention to your users: replying to questions and comments, following up with users you’ve met at events, and thanking people who have have spread positive reviews and comments about your game.

Use Analytics:

Unity
  • Find the right analytical tools. For example, use analytics.twitter.com, then go to tweets and see their reach. For Facebook go to Facebook.com/yourpage, then go to Insights > Posts. You’ll see when your followers are online.

  • Keep your eye on the metrics that most align with your goals. For example:

    • Do you want to them to share pictures, leave comments, send you feedback, spread the word?
    • Did engagement increase after the latest release?
    • Is player retention higher in specific areas of the game that you’ve optimized?
Unity

Unity Gaming Company

The more you share, the more they’ll care

Unity Gaming

  1. Share content early on, including information about your dev process. The earlier and more thoroughly you invite users into your creative process, the greater the possibility for establishing a friendly and supportive tone from the get-go.
  2. Provide frequent updates, even small ones. Not only will this keep your audience captivated, it gets you into a routine of logging your activities, so you can pinpoint better what’s working in your dev process and what can be improved.
  3. Run live events, such as competitions, to boost community engagement and sales.
  4. Build demos that you can share with alpha testers, and make sure what you send them is complete enough to get proof-of-concept.
  5. Get offline! Demo your games at events, so you can meet players and get their feedback in person.

  6. Tailor your demos for the specific event you’re attending:

    1. Research the venue
    2. Consider space limitations, level of noise and the time you’ll be able to allot to each user.
    3. Who will be at this event? End-users and consumers? Other developers and artists? Journalists?
    4. Think about how to get attention: For example, if you’re demoing VR content, find out if there’s space for additional monitors, so passersby can see the content. How will you collect users’ feedback?
    5. How will you collect users’ feedback?
    6. Create and give away other kinds of content based on your game: posters, postcards, comic books, swag, etc.
  7. If you’re making a fairly complex game, for example, one that includes modding tools, choose the appropriate channels for feedback and discussion. A forum is probably more useful in this case than Twitter, because you can give and receive long and complex feedback, and it’s more straight-forward to document history. It also makes it possible for you and your users to search by topic, author, and so on.
  8. Finally, do a presskit, it’s standard now.